River Market pub crawl

What → The River Market Community Association hosted their first Pub Crawl event in 2025, with six stops at local bars and breweries. They wanted to host a fun afternoon where people could explore the River Market neighborhood, support local businesses, and connect with friends and neighbors.

How → Working from an initial logo design, a set of visuals were created to work with the River Market branding. Social, email, and print materials were produced to help promote the event to local Kansas City residents. A visual style that utilized bold typography, texture, and stylized imagery was used to draw people in to the event, while still referencing the River Market’s branding for recognizability.

Tools Used: Adobe Illustrator, Mailchimp | Social and Email Design, Print Design